Bare Mum has officially landed at MECCA. From an emerging Australian motherhood brand to the shelves of one of the country’s most iconic beauty retailers, it’s an incredible milestone for a business we’ve been proud to help shape from its early days. With a growing range of postpartum, breastfeeding and recovery products now available at MECCA, it’s exciting to see Bare Mum continuing to redefine what modern motherhood care can look like.

Bare Mum’s Pregnancy & Baby Loss Care Kit has taken Gold for Best New Product at the 2026 Mum Central Awards, with its Ultra Absorbent Breast Pads also receiving Bronze for Best Breastfeeding Product. We’re especially proud to see products we helped shape, position and bring to life receive this kind of recognition — a beautiful milestone for the Bare Mum team.

Day of AI Australia has reached more than 340,000 students nationwide since launching in 2022, bringing free, curriculum-aligned AI literacy education to classrooms across every state and territory. We’re incredibly proud to have helped shape the brand and digital experience behind a program making such a significant impact on the next generation of Australian students.

This Mother’s Day, we partnered with Bare Mum on a campaign that celebrated the spectrum of motherhood. We shaped the strategy, concept and creative direction across a full website takeover, photoshoot, and artist collaboration with Narjia Brownlie, whose evocative, feminine artwork became the heart of the campaign — that extended across socials, email, a website takeover, packaging, a limited-edition tote… the whole lot. A love letter to mothers — meeting her in the season she’s in. Always a little bittersweet to see it wrap, but so proud to have been part of something so special.