EARL
the challenge After more than a decade building a cult following in Melbourne, EARL was ready for its next chapter. The opportunity wasn’t to reinvent the brand, but to sharpen what had always made it distinctive and create a system that could grow with the business. Looking back to move forward, we returned to the […]
Gilay Estate
https://soulstudio.co/wp-content/uploads/2024/05/Gilay-HERO-Video-LandscapeWEBRES.mov ESCAPING THE EVERY DAY We leaned into what made Gilay Estate truly special— a luxurious stay in a serene setting — crafting a brand that conveyed ‘escape’ at every touchpoint, from the digital experience and tone of voice to the tactile finishes and textures. Our proposition of ‘escaping your every day’ encapsulated this, making […]
My Lawn Co.
https://soulstudio.co/wp-content/uploads/2025/05/MLC-Brand-Video-LANDSCAPE.mp4 Working closely with My Lawn Co, we helped develop and launch RESCUE — shaping the product, positioning, identity and packaging from the ground up. Since then, the brand has expanded into a complete range of professional-grade lawn-care products, building on the foundations created for that first launch. BUILT TO GROW Rather than designing RESCUE […]
Cinque Terre
“Cinque Terre is bringing White Lotus seaside resort chic to Chadstone” GOOD FOOD
Olivine Wine Bar
HANDCRAFTED DETAILS CREATE AN UNFORGETTABLE EXPERIENCE From the familiar scripted wordmark to the comforting tactile finishes and playful illustrations, this brand instantly feels warm and inviting whilst still expressing the unique personality of the space and experience. You could mistake a prison wine bar as a novelty, however Olivine with its dedicated sommelier and tome […]
Smooch Body
https://soulstudio.co/wp-content/uploads/2024/06/32ca-4861-a433-2c4370e35637-1.mov FEEL AMAZING, SMELL EVEN BETTER Scent is a powerful human sense. Using the same part of the brain that processes emotions, a single fragrance can evoke a memory, a feeling, even boost confidence — when you smell good, you feel good. So, when the founder of Smooch Body came to Soul with the idea […]