OPEN Pain Training
the opportunity EARL Canteen isn’t your average quick-service eatery. With roots in fine dining and a cult following across Melbourne, the EARL brand already had legacy — it just needed to be reawakened. The approach was to look back to move forward. Rooted in the original stacked logo, where “EARL” cheekily read as “REAL”, the […]
EARL
the challenge After more than a decade building a cult following in Melbourne, EARL was ready for its next chapter. The opportunity wasn’t to reinvent the brand, but to sharpen what had always made it distinctive and create a system that could grow with the business. Looking back to move forward, we returned to the […]
Gilay Estate
https://soulstudio.co/wp-content/uploads/2024/05/Gilay-HERO-Video-LandscapeWEBRES.mov ESCAPING THE EVERY DAY We leaned into what made Gilay Estate truly special— a luxurious stay in a serene setting — crafting a brand that conveyed ‘escape’ at every touchpoint, from the digital experience and tone of voice to the tactile finishes and textures. Our proposition of ‘escaping your every day’ encapsulated this, making […]
TDM Growth Partners
https://soulstudio.co/wp-content/uploads/2024/05/TDM-LOGO-AnimationCool.mov Realigning the brand for a new era TDM Growth Partners had outgrown not just their office but also their brand. Their identity needed to evolve with a stronger digital presence that better reflected the business they had become. Our focus was to strategically realign their brand and build a more comprehensive system — ensuring […]
Day of AI Australia
https://soulstudio.co/wp-content/uploads/2024/06/Doai-Brandvideo-Landscape.mp4 GOOGLE MEETS KEN DONE Along with designing and building a custom website and learning management system, we recommended a refresh of the existing Day of AI brand to appeal to an Australian audience. The result? An approachable & playful identity affectionately described as “Google meets Ken Done”. https://soulstudio.co/wp-content/uploads/2024/05/1b59-4f54-a5c0-5f6568e01604.mov “A quote from Roly about how […]
My Lawn Co.
https://soulstudio.co/wp-content/uploads/2025/05/MLC-Brand-Video-LANDSCAPE.mp4 Working closely with My Lawn Co, we helped develop and launch RESCUE — shaping the product, positioning, identity and packaging from the ground up. Since then, the brand has expanded into a complete range of professional-grade lawn-care products, building on the foundations created for that first launch. BUILT TO GROW Rather than designing RESCUE […]
Idea Farm Ventures
Bare Mum
Cinque Terre
“Cinque Terre is bringing White Lotus seaside resort chic to Chadstone” GOOD FOOD
A BETTER FEELING
