Olivine Wine Bar

A Rare Gem Hidden In A Melbourne Gaol

Located in Melbourne’s former Pentridge Prison, the Olivine hotel wine bar is anything but its previous setting. With the challenge set to appeal to both the hotel guests and the infamously discerning locals, we focused on crafting a brand that leant into the timeless ideals of hospitality and comfort.

Our Role

Visual Identity, Brand Collateral, Menu Design, Signage Design


From the familiar scripted wordmark to the comforting tactile finishes and playful illustrations, this brand instantly feels warm and inviting whilst still expressing the unique personality of the space and experience. You could mistake a prison wine bar as a novelty, however Olivine with its dedicated sommelier and tome of a wine list, is simply somewhere people will want to come back and experience again and again.

“Pentridge’s new wine bar, Olivine, has a storybook-like wine list complete with anecdotes and illustrations worth reading end to end”