Working closely with My Lawn Co, we helped develop and launch RESCUE — shaping the product, positioning, identity and packaging from the ground up. Since then, the brand has expanded into a complete range of professional-grade lawn-care products, building on the foundations created for that first launch.
BUILT TO GROW
Rather than designing RESCUE as a one-off product, we created a flexible brand and packaging system that could evolve with the business — giving My Lawn Co a strong foundation for future products, ranges and customer touchpoints.
The Result
The success of RESCUE gave My Lawn Co more than a launch — it created a platform for growth. The brand has continued to expand its range, build customer loyalty and strengthen its position in the lawn-care category.
“We honestly couldn’t be happier. The team just got it — the brand, the product, the audience — and nailed the vision straight out of the gate. Every step felt easy and aligned, and we were blown away by how it all came together.”