Drinking Wine in Prison

Olivine Wine Bar

Located in Melbourne’s former Pentridge Prison, the Olivine hotel wine bar is anything but its previous setting. With the challenge set to appeal to both the hotel guests and discerning locals, we focused on crafting a brand that leant into the timeless ideals of hospitality and comfort.

OPENED 2023

MELBOURNE, AUSTRALIA

CLIENT: MASH

OUR ROLE

Brand · Experience

FEATURED:

BROADSHEET | TIMEOUT | GOOD FOOD

Olivine wine bar branding by Soul Studio
Olivine wine bar branding by Soul Studio

HANDCRAFTED DETAILS CREATE AN UNFORGETTABLE EXPERIENCE

From the familiar scripted wordmark to the comforting tactile finishes and playful illustrations, this brand instantly feels warm and inviting whilst still expressing the unique personality of the space and experience. You could mistake a prison wine bar as a novelty, however Olivine with its dedicated sommelier and tome of a wine list, is simply somewhere people will want to come back and experience again and again.

Olivine wine bar branding by Soul Studio
Olivine wine bar branding by Soul Studio
Olivine wine bar branding by Soul Studio
Olivine wine bar branding by Soul Studio

“A storybook-like wine list complete with anecdotes and illustrations worth reading end to end”

BROADSHEET

Olivine wine bar branding by Soul Studio
Olivine wine bar branding by Soul Studio