FEEL AMAZING, SMELL EVEN BETTER
Scent is a powerful human sense. Using the same part of the brain that processes emotions, a single fragrance can evoke a memory, a feeling, even boost confidence — when you smell good, you feel good. So, when the founder of Smooch Body came to Soul with the idea to launch a new fragrance brand for young women, we knew the link between feeling good and smelling great would resonate.
CONNECTING THROUGH VISUALS
In a time of rapid DTC growth, imagery and video play a key role in communicating the product benefits and brand value. For this reason, we leaned on these tools to evoke the Smooch scents visually, helping to create an emotional connection with the brand. Abundantly styled product imagery and videos were created to capture the essence of each fragrance, featuring ingredients and props to represent the fragrance notes and “vibe” of each scent.
Adding Personality
Consumers value authenticity and individuality, especially Gen Z, so we tapped into this by creating unique personalities for each fragrance. Inspired by the founders’ own muses, we crafted a story around each scent, designing the packaging, copywriting, and even styling for the photoshoot around these personalities.
The result
Since launching in mid-2023, Smooch Body has built a strong cult following — with fans including Izzy Armitage, Sam Guggenheimer, and Ava Francis. The packaging has played a major role in its success, with hundreds of unboxing videos under #SmoochBody. Most recently, the brand hit a major milestone: landing on Revolve, marking its first step into the US market.
